VIDEO : Jessica Alba and Christopher Gavigan Defend The Honest Company Sunscreen Lotion

Jessica Alba and Christopher Gavigan are honestly sorry.
The Honest Company co-founders have responded to complaints that their eco-friendly sunscreen isn't effective, saying they are "taking every precaution to ensure that [it] will keep you healthy and happy."
Honest Sunscreen Lotion boasts a non-nano zinc oxide formula free from the harmful chemicals usually found in SPF-rated products, NBC 5 Chicago learned that the company reduced the lotion's zinc content from 20 to 9.3 percent. The brand had explained that other ingredients were added to keep it effective.