VIDEO : Digital Tracking: Tom Cruise Takes Off With ?Mission: Impossible ? Rogue Nation?

The Queen of England should bestow a knighthood on the creator of the ?Mission: Impossible? Snapchat filter. The image layover plays off the app?s ephemeral nature by incorporating the franchise?s classic line, ?This message will self-destruct in X seconds,? producing a beautiful synthesis of technology and marketing. This was part of a larger Snapchat initiative where the official ?Mission: Impossible? account hosted a ?MIssion Month,? leveraging Snapchat influencers and engaging fans to take part in 24-hour ?self-destructing? missions, all introduced personally by Tom Cruise. These programs have driven well over 65 million impressions on the platform.