VIDEO : LeBron James' Entertainment Company Scores Warner Bros Content Deal

With the success of the comedy film Trainwreck, King James is now holding court outside of basketball.
The NBA star and his company, Springhill Entertainment, have signed a content creation deal with Warner Bros.
It reportedly includes potential projects in film, TV, and other digital media.
Warner Bros chair and CEO Kevin Tsujihara announced the partnership Wednesday.
LeBron James says connecting with his fans as a storyteller has always been a passion of his.
He recently appeared in Trainwreck, portraying himself as a friend of a main character.
James is also producing the Starz show, Survivor's Remorse.