At the top of 2015, I finally succumbed and did something I never thought I?d do again: I started paying for music. I went and got Spotify Premium. It was the best decision I?ve made all year. So simple, so easy, totally worth $10 a month. It's cool Jay is being hands-on, but those tactics don't really sell Tidal as a service. Besides, it's not like I signed up for Uber so its super cool CEO could give me a ride home. For all his effort, Jay has failed to explain how being a member would make my life more convenient. But you know what would make me want to subscribe to Tidal? If it added all the mixtapes from DatPiff or LiveMixtapes.??