VIDEO : Ava DuVernay on Being a Rebel, Distributing Diverse Films and Her New Barbie

Ava DuVernay is rebelling against mainstream film distribution. The Selma director, who recently had a Barbie made in her likeness, is pushing film lovers to support her organization, the African-American Film Festival Releasing Movement, or AFFRM for short. The collective, which is financed out of DuVernay's pocket and supplemented with donations, supports diverse filmmakers who need distribution DuVernay founded AFFRM in 2011, which has since distributed eight films, including two of her own. Ava tells Mashable, She's now catalyzing a second annual membership drive, with a goal to land 1,000 new members within 30 days.??