VIDEO : Hasbro Making Marvel AR Masks

ToyFair is this weekend, but Hasbro gave an early look at Marvel Hero Vision, a new line of augmented reality toys. It?s an Iron Man helmet with a phone holder that lets you fight the forces of Thanos invading your living room. You put the phone in the sleeve, put the sleeve in the mask, and then stare at the screen as your phone?s camera pipes in your surroundings with a JARVIS-like vignette around your view. You then slip on a hand blaster covered in AR tags, and the Hero Vision software tracks where it is, rendering Iron Man?s gauntlet over it.