VIDEO : CoverGirl Is Ditching Its Iconic Slogan

Covergirl is getting a makeover. Iconic drugstore beauty brand is ditching its signature tagline: "Easy, Breezy, Beautiful." The company is getting a new logo, tone, updated packaging and product design. CoverGirl Senior Vice President Ukonwa Ojo said, "People don?t think of beauty as one-dimensional, or matching traditional ideals and standards of perfection. Beauty should be diverse, dynamic and authentic." The new tagline will be: "I am What I Make Up."