After Kris Jenner's divorce from Robert Kardashian she had very little. Her credit cards had been frozen, she had very little income on her own after spending most of her time raising her children. Then, when she met and married Bruce Jenner, she became his manager instantly because he didn't have a lot going on. She saw this incredible potential, and he wasn't doing anything. Nobody was booking him for speeches. Nobody was sending him out on the road. Kris recalls thinking, "He doesn't have a lot going on. He has $200 in the bank. What are we going to do?" She spent her last penny creating promotional content to sell Bruce as a speaker. She sent it out and waited for the calls to roll in and they did. Little by little, they started booking these speeches for Visa; Coca-Cola started booking him. The first steps in her Empire.
